20060404

Marketing guru

This eBay stuff can get a bit too addictive - I'm trying to get a photo of the cat to put on the site - reckon a starting bid of a tenner or so for one fully functional cat should do (or I can sell a pair for only £18). Posting and packaging may be a nightmare, though - better mark it "urgent, livestock" and warn the recipient to take great care when opening.

So here are my hints for successful selling, internet-style:

  • Sell everything - if it exists, it probably has value. I was surprised to see an offer for outdated film on the site, so immediately added some rolls that I've held on to for five years beyond the best-before date. No offers yet, but they'll come.
  • Make sure you actually have whatever you are selling - OK, you may be able to source it elsewhere if there is any interest, but it makes getting the gallery photo a lot easier.
  • Put it on the site at a ridiculously low value - the reality of auctions means that a desirable item will inevitably reach its market value, but an overpriced article won't even get a bid.
Now, does anyone want to make me an offer for a used Forth Rail Bridge?

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